Use LinkedIn like a filter, not like a directory.
A good query is not just “Russian SEO expert” because that gives you noisy results. You want to combine language, specialty, region, and evidence of real work.
Try searches like:
"SEO" "Russian" "LinkedIn"
"LLMO" SEO Russian
"AI visibility" SEO Russian
"technical SEO" Russian-speaking
"entity SEO" Russian
"Russian speaking" "SEO consultant"
"Russian speaking" "digital marketing" SEO
"Russian language" SEO strategist
"multilingual SEO" Russian
"LLM optimization" Russian
Inside LinkedIn, then narrow it down by checking these signals:
Headline
Look for people who clearly position themselves around:
SEO, Technical SEO, International SEO, AI Visibility, LLMO, Entity SEO, Search Strategy.
About section
See whether they mention:
Russian language, CIS markets, multilingual SEO, Eastern Europe, DACH + Eastern Europe, AI search, generative search, LLM optimization.
Content
This is where the real signal is.
Check whether they actually publish about:
Google Search, technical SEO, structured data, entity-based optimization, AI search behavior, ChatGPT visibility, Perplexity, Gemini, multilingual content systems.
A lot of people can write “SEO expert” in a headline. Far fewer can publish sharp thinking.
Featured section
Good sign if they link to:
case studies, websites they worked on, conference talks, audits, frameworks, articles.
Experience
Look for:
international SEO, multilingual sites, SaaS, ecommerce, B2B, content systems, technical SEO, Eastern European or Russian-language market experience.
Skills + endorsements
Not decisive, but useful if they align with:
SEO, Technical SEO, On-Page SEO, International SEO, Content Strategy, Semantic SEO, AI Search.
Language proof
Do not rely only on “Russian” being listed.
Check whether they actually post in Russian, comment in Russian, or mention Russian-market work.
A smart workflow is this:
Search by role and language.
Open 10–20 profiles.
Save only people who show proof of thinking, not just job titles.
Check whether they post original content.
Message only the strongest 3–5.
A good outreach message on LinkedIn could be:
Hi [Name],
I am looking for a Russian-speaking SEO and LLMO expert with strong understanding of multilingual visibility, classical search, and emerging AI search environments. Your profile looks relevant, especially your work around [specific detail].
Are you currently available for consulting or collaboration?
If you want stronger results, search for adjacent titles, not just “SEO expert”:
SEO Strategist
Technical SEO Consultant
International SEO Consultant
Organic Growth Consultant
AI Search Strategist
Semantic SEO Consultant
Content Systems Strategist
Search Visibility Consultant
Because many of the best people will not call themselves “LLMO expert” yet, even if they clearly do that kind of work.
The real trick is this:
Do not search only for Russian-speaking people.
Search for people who combine these 3 things:
Russian language capability
serious SEO depth
visible understanding of AI search / LLM visibility
That intersection is much smaller, and much more valuable.