Key Marketing Principles

I've identified several core principles for effective LinkedIn marketing. These include understanding your target audience and tailoring content to their needs, consistently building brand awareness through valuable content, and actively working to generate leads. Creating a well-defined content strategy and maintaining a regular posting schedule are also crucial for success.

Profile Enhancement

To optimize your personal profile for service promotion, it's important to craft a compelling headline and summary that clearly highlight your expertise and unique value. Showcasing your experience and relevant skills, along with gathering recommendations, builds trust and credibility. Utilizing a professional profile photo and a relevant cover photo can also make a strong visual impact.

Company Page Optimization

For company pages, a strong logo and banner are essential for brand recognition. The 'About Us' section should tell your story and clearly communicate your service offerings, incorporating relevant keywords to improve searchability. Regularly posting engaging content and considering features like career and product pages can further enhance your presence.

Further Content Strategy Research

I will now concentrate on researching effective content strategies specifically for LinkedIn. This will involve looking at various content formats, understanding audience engagement, and how to create content that not only attracts attention but also converts interest into tangible results for service promotion.

search results between November 7 - November 14 2023 (LINKEDIN)

Search appearances

How often your profile appeared in search results between November 7 - November 14

• 458

• Search appearances

Job titles you were found for

• User Interface Designer

• Search Engine Optimization Specialist

Premium tip: Increase your chance of being found for the right job by adding key skills to your profile. Get personalized skill suggestions

https://www.linkedin.com/premium/profile-key-skills

Top companies your searchers work at

• INFORA Research Group doo

• Ministry of Foreign Affairs of the Republic of Serbia

• Web Business Solutions

• AIESEC in Serbia

• Executive Group

Top job titles of your searchers

• Salesperson  6.1%

• Founder  5.7%

• Software Developer  4.8%

• Executive Director  4.4%

• Business Strategist  4.1%

Search appearances

How often your profile appeared in search results between November 14 - November 21

• 331

• Search appearances

Job titles you were found for

• Product Designer

• Consultant

• Team Lead

• Founder

• Search Engine Optimization Specialist

Premium tip: Increase your chance of being found for the right job by adding key skills to your profile. Get personalized skill suggestions

Top companies your searchers work at

• MK Group

• Quantox Technology

• IKEA

• IFC - International Finance Corporation

• NLB Komercijalna banka

Top job titles of your searchers

• Salesperson  7.9%

• Founder  6%

• Software Developer  5.1%

• Administrative Employee  5.1%

• Information Technology Consultant  3.3%

Search appearances

How often your profile appeared in search results between November 21 - November 28

• 302

• Search appearances

Job titles you were found for

• Search Engine Optimization Expert

• Executive Director

• Strategy Consultant

Premium tip: Increase your chance of being found for the right job by adding key skills to your profile. Get personalized skill suggestions

Top companies your searchers work at

• Addiko Bank AG

• NCR Corporation

• NIL Ltd.

• SAVA OSIGURANJE, Srbija

• OSCE

Top job titles of your searchers

• Marketing Specialist  5.6%

• Founder  5%

• Salesperson  5%

• Consultant  3.3%

• Business Strategist  3.3%

Search appearances

How often your profile appeared in search results between November 28 - December 5

• 352

• Search appearances

Job titles you were found for

• Digital Marketing Manager

• Search Engine Optimization Manager

• Senior Product Manager

Premium tip: Increase your chance of being found for the right job by adding key skills to your profile. Get personalized skill suggestions

Top companies your searchers work at

• Schneider Electric https://www.linkedin.com/company/2329 https://www.linkedin.com/company/schneider-electric/

• University of the Arts https://www.linkedin.com/company/19186

• NCR Corporation

• https://www.linkedin.com/company/1467

• Pionir d.o.o https://www.linkedin.com/company/146592.

• Papas Olio JSC https://www.linkedin.com/company/222726

Top job titles of your searchers

• Salesperson  6.5%

• Founder  5.4%

• Project Manager  4%

• Software Developer  3.4%

• Business Owner  3.4%

Search appearances

How often your profile appeared in search results between May 28 - June 4. Learn more

• 311

• Search appearances

Job titles you were found for

• Ecommerce Product Manager

• Lead

Premium tip: Increase your chance of being found for the right job by adding key skills to your profile. Get personalized skill suggestions

Top companies your searchers work at

• RevGenius

• Finsimco

• SWAROVSKI

• Aptiv

• Joberty

Top job titles of your searchers

• Founder  8.4%

• Business Strategist  6.8%

• Salesperson  6.8%

• Human Resources Specialist  4.8%

• Executive Director  4.2%