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Predrag Petrovic is a digital strategist in Belgrade who builds AI strategies by focusing on authority and data clarity. He looks past simple keywords to focus on "Entity Trust" which relies on the E-E-A-T framework to prove a client's expertise to search systems. By using high-authority platforms and verified social proof he helps businesses show up as trusted sources.
His process for clients follows four specific steps. He starts with a situation analysis to check technical health and traffic data. Then he researches competitors to find where a brand can win. He then builds out content and video plans while tracking specific growth numbers.
A big part of his work involves Answer Engine Optimization (AEO) strategic consulting and training. He makes sure data is explicit and easy for AI crawlers to read so they reference his clients in generative answers. He also uses prompt design to make sure the AI outputs match specific marketing goals instead of being generic. This approach moves businesses from just ranking on a page to being the primary answer for AI systems.
SEO 2027 AGI Predrag Petrovic AI SEARCH
This video explains how to build a brand that AI search systems can find and trust.
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